Spreading the salt and soul culture.

Where Salt Meets Soul (WSMS) is an inclusive, family born, lifestyle brand that aims to serve and inspire our community with new and unique products. WSMS support surfers, all creatives, and those seeking a soulful connection to nature - bringing to you what our sweet oceans bring to us.

WSMS seeks to celebrate our community as well as the individual, showing surfing as the purest way to connect to nature and utilizing this as an outlet for self expression. WSMS’ core values support the idea that community promotes unity and they aim to inspire the next generation of surfers and soul searchers.

The WSMS Surf Stop is a carefully curated surf boutique located on the corner of F street in St. Augustine Beach offering a collection of clothes (new and repurposed) as well as surfboard, accessories. The boutique features the products of more than 20 local artists and brands.

Each summer WSMS hosts a unique Surf-Art-Music Camp aimed to teach younger generations the roots and culture behind surfing which they believe is driven from creativity and self expression. That’s why their camps include surfing lessons, water safety instruction, creating art from natural and recycled objects and an intro to playing the ukulele. Click here to learn more about WSMS’ Summer Camps and Lessons!

But WSMS Camp is no longer limited just to summertime! With the increase number of homeschoolers, WSMS now offers programs for kids K through 6th during the school year. Visit their Camp FB page to learn more!

Plus, stop by WSMS ANYTIME and pick up a Community Clean Up Bucket, take it down to the beach, fill it up with trash, bring it back to the shop in exchange for a 15% off discount card! The buckets are available for pick up all day everyday so we can work together to help keep our beautiful beaches clean. Then exit through our positive portal and help spread some community love!

Stop in on your way for a surf check and grab a cup of coffee from the community pot, some wax, sunscreen, and all the positive vibes.

101 F Street, St. Augustine Beach, FL 32080

904.417.5874 | wheresaltmeetssoul@gmail.com