The New Face of Facebook

Most of you have probably noticed that Facebook has gotten a bit of a makeover. For those of you who dislike the new look and quickly switched back to “Classic”, that option ends tomorrow.

It’s been a while since the social media channel has received a redesign which was first announced spring 2019 at the F8 conference.

The new look is characterized by the elimination of the iconic blue navigation bar, fewer info columns and a lot more white space. The simplified layout and larger fonts intends to make the pages easier to read and navigate. There’s also a new dark mode available for those who prefer a black background. (Dark mode is preferable when watching videos.)

Functionally, the new interface focuses more on Groups and Events, the two main reasons visitors use Facebook daily. The idea is to provide users easier access to the features they used most.

The Groups icon now appears prominently at the top of the page, accompanied by Facebook’s Watch and Marketplace sections. There’s also a new Compose icon at the bottom right of the page for one-click Messaging.

Business pages also look slightly different, again with three columns of info, more white space and Insights more prominently displayed for easier traffic monitoring. The Event tab has secured its spot right next to Home button. One item that is disappearing is the Pages Newsfeed. This was formerly the place where you could see the feeds from all of the pages you liked as your page.

Facebook’s new look – which they began rolling out in test mode November 2019 – has received mixed reviews. What do you like or not like about the facelift? If you’re having trouble navigating or using the new version, drop us a line at info@stamarketplace.com.