Marketing Monday: Good Vibes Edition

Sometimes the most effective marketing is also the one that just feels right.

Today we’re spreading good vibes and simultaneously increasing your brand’s visibility and exposure. By promoting and supporting other businesses, you improve your brand image while organically increasing your brand’s exposure to new audiences. It’s a win-win. The customers who already know you will love you even more and you gain an opportunity to reach untapped markets.

Here are a couple of easy tactics you can implement immediately and repeat over and over again.

Refer another Business

Any small business owner knows that referrals are their weight in gold.

If you have customers who already trust you for your product or service, your audience is also likely to heed your advice and recommendations about other great products and services. Helping out your customers in ways unrelated to your business helps bolster your relationship with them.

And while you shouldn’t expect this, a common side effect is the possibility of the referred business reciprocating the favor and sending new customers your way.

Shout it Out!

Go public with your referral and share another business on your social media.

You can tout a specific product or service or the biz as a whole. Be sure to tag them! This is a super quick and easy way to get the word out about another brand.

You’re again helping your clients with an awesome recommendation and by tagging another company, the referred businesses’ audience gains exposure to your brand.

Do a Give-Away

Give away another business’s product or service.

You can tackle this tactic a couple of ways. You can simply purchase another company’s product or service and give it away (e.g. on social media). But we like this idea better: collaborate with another business and give away each other’s products or service on your respective platforms.

Same story as the other tactics… you’re helping out your customers, developing rapport while gaining exposure to another brand’s audience.

So spread good vibes this week – and a little every week - by marketing others and not only will you feel good, you may just get a great unexpected return.

Have questions about how effectively market your business? Drop us a line at info@stamarketingpr.com or fill our online form to receive a free marketing assessment.