Crafting a Compelling Offer
The root of effectively marketing your business lies in your offer. Whether you’re selling a product, service, concept or information, properly crafting your offer can help ensure your success.
Entrepreneurs often don’t spend enough time with this concept or take the time to understand their audience. However, your offer is the key that can unlock the door to engage customers and increase profits.
Below we’ve broken down how to create a compelling offer in a few rather simple steps. Note that these steps presume that you already:
Understand your target audience
Use tactics to boost your visibility
Implement strategies that drive traffic
Once you’ve put these concepts into play, your offer is the next step in converting visitors and potential buyers into customers.
Here are some key points to keep in mind when you’re creating your offer:
Be Clear
If a potential buyer is left trying to decipher your offer, they will click away immediately. A confused visitor will not become a customer. Your copywriting should be clear and concise. Don’t get fancy, add fluff or mince words. And when relevant, even include numbers, percentages, dates and quantities to specify the details of your offer.
State your offer precisely and ensure it will be delivered exactly the way you present it. Do not create an offer that overpromises or under-delivers. Offers that don’t deliver, commonly lead to refunds, disputes and bad reviews. The last thing you want is for your offer to lead to negative publicity.
Offer Great Value
You’re in this for the long haul. Present potential customers with long-term value – as opposed to a short-term, one-time deal that may give you a quick uptick in sales. Create your offer in a way that will have customers coming back for more and refer you to their family and friends. This establishes long-term relationships, expands your visibility and reach, as well as broadens your audience.
Provide Incentive
Use a discount or an incentive enticing a potential customer to “Buy Now”. Everyone loves a bargain and free stuff. Incentives work to catch people’s attention and make them feel like they’re getting a deal – which ultimately makes them more likely to purchase.
Explain your Offer
This goes beyond describing the details of your offer. Explain your offer in terms of the benefit to your potential customers. What do THEY gain from their purchase or involvement?
Create a Sense of Urgency
All offers should include a sense of scarcity. This can be in terms of “available for a limited time only”, “offer expires on [date]”, “limited quantities available,” or “only # remain.” This encourages – and often requires – an immediate response by the consumer.
Create a Strong Call-To-Action
Once you’ve created the sense of urgency, make it easy for customers to take the next step. Insert a one-click option for customers to make the purchase or sign up. The call-to-action should be very simple and clear, such as “Buy Now” or “Sign-up here”. Never should the call-to-action require multiple steps.
Provide a Guarantee
FOBO (the fear of a better offer) is real among all consumers. So, eliminate the fear for your potential customers by assuming all risk, a tactic also known as risk reversal. Money-back and free trials are among the most common guarantees. Including a guarantee has been proven to as much as double conversion rates.
Using these steps, entrepreneurs in any industry will be able to craft a very compelling – perhaps even irresistible – offer. Need some help crafting the perfect offer for your business? Drop us a line at info@stamarketplace.com.