A Picture IS Worth a Thousand Words

The saying “A picture is worth a thousand words” holds its weight in gold when it comes to product photography.

With the ever-increasing need to advertise products online, great photography has never been more important. In an immensely saturated market, photography is what can set you apart from the competition. In fact, it can very well be the reason a potential chooses you over a similar product.

But what makes good product photography?

A good product photo should:

Engage your senses

A product image attempts to replace all five of your senses. If someone was in your store, they would look, touch, feel, smell and potentially taste your merchandise prior to purchase. A solid product photo will speak to all applicable senses.

Set expectations

Satisfaction is the key to long-lasting and repeat customers. Photography that accurately depicts your product leaves no room for surprises – and can eliminate returns.

Catch your eye

Sometimes a product staged in a white box is all that’s needed. Other times unique placement, different angles, interesting backgrounds or manipulating the photo in an editing program creates the “wow” factor that makes your product stand out.

Utilize proper lighting

Lighting for both the background and the actual product are extremely important in ensuring potential customers take note of your products.

Interested in upping your game with awesome product photographs? Drop us a line at info@stamarketplace.com to set up your photo shoot.